MARKET RESEARCH for EFFECTIVE TECHNOLOGY MANAGEMENT
Purpose
The purpose of this seminar is to:

Benefits
Market research will help direct focused technology developments and enable a broad-based technology exploitation. In addition to learning about market research methods and sources of information, participants will gain a heightened awareness as to how market research fits into planning for technology development and licensing. Armed with this knowledge, attendees will be better able to determine when they require market research, what type of study is appropriate, how to conduct the research, and how to interpret the research results.

Intended Audience
This seminar is intended for individuals who make use of, contract out, or conduct market research for their own needs, such as:

Seminar Program

Topics of Discussion

1.  Introduction and Terminology

2. Marketing Theories & Philosophies

3.  Market Research

4.  Market Research & Technology Management

5.  Market Research Methods

6.  Case Examples

115 Brentwood Rd. N.,
Toronto, Ontario
Canada M8X 2C7
Tel : 416-239-7779
Fax : 416-239-5707



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